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NESCAFÉ Frappe is a delicious café-style iced coffee that can be made and enjoyed at home. To drive awareness and establish NESCAFÉ Frappe for consumption in the home amongst the target audience of 18-35 females, Zoot Review was chosen. The NESCAFÉ marketing team were impressed by Zoot Review’s ability to create aspirational cut-through via a well-known celebrity and Zoot’s unique unscripted format. Sophie Falkiner was chosen as celebrity because she’s the perfect fit for the target market. She is glamorous yet natural and down-to-earth. What’s more, Sophie travels the world with Nine Network’s ‘The Great Outdoors’ so she knows what it’s like to have a good iced coffee! Because NESCAFÉ Frappe is all about cool iced coffee enjoyment on a hot summer day, it called for an outdoor shoot and a bright sunny day. Both Melbourne and Sydney locations were considered, before the forecast for the day came down in favour of Melbourne. There were sufficient periods of blue sky and sunshine to get the outdoor shots needed to film a great commercial. Watch out for it, it’s on air now!  |
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