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The latest Brand Power ad to hit the TV screens throughout Canada is the Minute Maid Fruit Solutions 30 second execution. So let’s take a quick look behind the scenes… Minute Maid Fruit Solutions is quite a unique product. This new line extension for Minute Maid fruit juices contains the additional nutritional benefits of 6 essential nutrients and 3 grams of protein, all with no added sugar! So the team at Minute Maid had quite a task on their hands. Obviously, they had to create some awareness of the new product to begin with, as well as effectively communicating the additional benefits of the juice. At the same time, they were also looking to drive sales, trial and of course repeat purchase. So they made sure a Brand Power execution was a part of their marketing mix. It was a hefty, yet fun-packed, shoot day with the BG Canada team, clients Eric Bentz and Maria Soler, and all the talent. We shot both English and French versions in one day and with some handy animation added during post-production, the end result is a bright and informative ad. Look out for it!  |
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