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Whilst not exactly a battleground like the supermarket, pharmacies do pose challenges for brand marketers. There’s a plethora of competing products, an increasing share of generics and more than a little consumer confusion.
Against this, consumers do attach great importance to their own health and welfare and are receptive to third-party information that can help them in their choices.
MediFacts recognises this by presenting independent information from a consumer’s point of view. Shot in a pharmacy using an everyday consumer, it’s a concept that avoids overly medical terms, yet is convincing and authoritative.
It suits pharmacy products that can benefit from explanation beyond a thematic TV commercial. Manufacturers of pain relief products, hay fever remedies, cold and flu medication and vitamin supplements have achieved excellent sales results with MediFacts.
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