Advertising Solutions

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If ever there was a time to get back to the basics, it’s right now. Through the economic ups and downs of the last sixty years, the lessons in challenging times have always been the same. Get back to doing what you do best. This applies across all endeavours of business.

Your advertising right now needs to be accountable. It needs to work hard from what’s probably going to be a reduced advertising spend. It needs to get sales results.

We are the experts in this area. Our third-party, branded information-based advertising platforms work strongly and efficiently in any market conditions, including challenging times like these. If they didn’t work, they wouldn’t be regularly used by some of the biggest brands in the world.

Choose any of our advertising solutions to take a test drive of our platforms that can achieve sales results. They’ll lead you to a point where you can get the hard, factual, rich information you require… emailed to your desk. You can come back here at any time to review the alternatives.

Many of your clients are doing it tough these days. Sales are down, advertising is under scrutiny, budgets are being cut or reviewed. But as an agency you’re there for the long haul; doing what you do best… building your client’s brands and helping them improve their market position.

So how can we help each other? Let's start with a key fact: we do not buy media.

Buchanan Group is a service provider of third-party information advertising platforms.

We have regular relationships with advertising agencies throughout the world, who are happy to use and recommend our platforms for their clients. They do so with the knowledge that our platforms drive sales and fit seamlessly into their advertising strategies.

• We do not buy media. You continue to place the media for your clients. Your present arrangements are unaffected.
• We are not an advertising agency. We’re a service provider like many of the other outside companies which you engage on behalf of your clients.
• We work on a concept fee basis and payment based on GRPs.
• Our third-party advertising vehicles can be run solus or in combination with thematic advertising. They fit seamlessly into your overall strategy.
• Our advertising platforms require only a small allocation from your client’s media budgets. In fact they work most effectively on low GRPs.