An expansion of our current catalogue’s consumer response based program learning.

• Current industry average redemption for unaddressed print distribution is 1-2%
  
• Buchanan Group catalogues generate average redemption rates of 3-7% per campaign

Learn & Win has been created to work across all BG brands, across all mediums. By expanding the existing questionnaire to include up to 20 questions we have the opportunity to capture qualitative research responses, i.e. consumption habits, consumer purchase decisions, etc.

This extended questionnaire also works harder to ensure the consumer knows as much about the brand as possible, making them a true brand champion. Catalogues will feature the expanded Learn & Win section and TVCs will direct the consumer to the Learn & Win website. Your Learn & Win promotion can be applied across all mediums to allow further interaction with your consumers. Data will be captured primarily online and can be used for your future development of your product range, packaging ideas, target audience, etc.