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Sometimes in advertising you need to break new ground, step out of the square. That’s exactly what you’ll do with Great Chefs Show You How; the first branded advertising platform for food products to use a leading chef as a presenter. In the ten years since its creation, Great Chefs Show You How has proven its credentials for a multitude of packaged goods brands.
We take the home viewer into the kitchen where a Great Chef demonstrates just what can be done with everyday supermarket food products.
The results can be surprising; especially in the minds of home cooks who are apt to see your food brand in a new light. Great Chefs Show You How builds a powerful association with a professional chef to stimulate trial, encourage re-purchase and increase market share. Great Chefs Show You How also provides the bonus of a website with recipes, master class videos and a feedback centre that encourages valuable interaction with consumers.
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